Matilda Egere-Cooper

A content strategist. Problem solver. Award-winning writer. And everyone’s favourite cheerleader. Helping brands discover the brilliant power of storytelling.

Great at:

  • Editorial
  • Social Media
  • Content Strategy + Planning
  • Project Management
  • Team Leading
  • Getting the job done!

Drop me a line

Content Strategy

Sweaty Betty’s Seen. Celebrated. campaign

I devised the theme and the content strategy for Sweaty Betty’s Seen. Celebrated. campaign to promote a new skin tones product range. (2021)

Sweaty Betty’s Seen. Celebrated. campaign
Sweaty Betty x Halle Berry

I was tasked with coming up with the concept, messaging, content and social strategy for Sweaty Betty’s first major collab with Hollywood A-Lister Halle Berry, to help the brand crack the US market (2021).

Sweaty Betty x Halle Berry
Corona Beer

I planned the content for the Rediscover Paradise travel hub which provided guides to hidden gems across the UK. To align with Corona’s brand values and encourage safe travel, we focused on on little-known natural beauty spots (2020).

Corona Beer
ACUVUE®

I planned and produced print and digital advertorials in Time Out for Acuvue’s new range of 1-Day contact lenses (July-August 2017)

ACUVUE®
ASICS

I helped Time Out London’s creative solutions team with the content strategy and production of the digital and print content for an advertorial campaign with ASICS (2017)

ASICS
London Marathon | Time Out London

I project managed the annual refresh and production Time Out’s search optimised digital content for our 2017 London Marathon hub.

London Marathon | Time Out London
PayPal

I conceived and produced the digital advertorial content for Time Out London’s creative solution campaign with PayPal, June 2016

PayPal