I devised the theme and the content strategy for Sweaty Betty’s Seen. Celebrated. campaign to promote a new skin tones product range. (2021)
I was tasked with coming up with the concept, messaging, content and social strategy for Sweaty Betty’s first major collab with Hollywood A-Lister Halle Berry, to help the brand crack the US market (2021).
I planned the content for the Rediscover Paradise travel hub which provided guides to hidden gems across the UK. To align with Corona’s brand values and encourage safe travel, we focused on on little-known natural beauty spots (2020).
I planned and produced print and digital advertorials in Time Out for Acuvue’s new range of 1-Day contact lenses (July-August 2017)
I helped Time Out London’s creative solutions team with the content strategy and production of the digital and print content for an advertorial campaign with ASICS (2017)
I project managed the annual refresh and production Time Out’s search optimised digital content for our 2017 London Marathon hub.