I devised the theme and the content strategy for Sweaty Betty’s Seen. Celebrated. campaign to promote a new skin tones product range. (2021)

I was tasked with coming up with the concept, messaging, content and social strategy for Sweaty Betty’s first major collab with Hollywood A-Lister Halle Berry, to help the brand crack the US market (2021).

I was commissioned to create social media content to promote Opera Holland Park’s 2016 programme on my blog The Cultural Exposé and social channels (July-September 2016)