The Challenge
GoPro were keen to position their Hero 7 camera as a must-have for adventurous travellers, to broaden their appeal.
The Solution
As Culture Trip’s Branded Content Lead, I worked with the Commercial Content Director and the Creative Video Lead to build out the ‘Send It Worldwide’ concept. Six films were produced featuring adventurers and athletes in amazing locations, filmed entirely on Hero 7 cameras. I devised and wrote the supporting written content which featured on a microsite.
The Results
- Over 100k page views during campaign period
- Over 9 million video views across 4 months