I devised the theme and the content strategy for Sweaty Betty’s Seen. Celebrated. campaign to promote a new skin tones product range. (2021)
I partnered with Guardian Labs to write a guide to my favourite running routes in London, which involved testing out the New Balance Hierro v5 trail shoe (2019).
I was responsible for the content strategy, contributor briefs, and writing content for Culture Trip’s partnership with British Airways (2019).
At Culture Trip, I was responsible for devising and producing the written content for a campaign with Singapore Airlines (2019).
Working with the Creative Video Lead and Commercial Content Director at Culture Trip, I created content to help GoPro position their Hero 7 camera as a must-have for adventurous travellers (2019).
I planned and produced print and digital advertorials in Time Out for Acuvue’s new range of 1-Day contact lenses (July-August 2017)
I helped Time Out London’s creative solutions team with the content strategy and production of the digital and print content for an advertorial campaign with ASICS (2017)
I produced advertorial copy for the Nescafé Azera Coffee to Go creative solutions project with Time Out London, March 2016