Matilda Egere-Cooper

A content strategist. Problem solver. Award-winning writer. And everyone’s favourite cheerleader. Helping brands discover the brilliant power of storytelling.

Great at:

  • Editorial
  • Social Media
  • Content Strategy + Planning
  • Project Management
  • Team Leading
  • Getting the job done!

Drop me a line

Branded Content

Sweaty Betty’s Seen. Celebrated. campaign

I devised the theme and the content strategy for Sweaty Betty’s Seen. Celebrated. campaign to promote a new skin tones product range. (2021)

Sweaty Betty’s Seen. Celebrated. campaign
Guardian x New Balance

I partnered with Guardian Labs to write a guide to my favourite running routes in London, which involved testing out the New Balance Hierro v5 trail shoe (2019).

Guardian x New Balance
British Airways

I was responsible for the content strategy, contributor briefs, and writing content for Culture Trip’s partnership with British Airways (2019).

British Airways
Singapore Airlines

At Culture Trip, I was responsible for devising and producing the written content for a campaign with Singapore Airlines (2019).

Singapore Airlines
GoPro

Working with the Creative Video Lead and Commercial Content Director at Culture Trip, I created content to help GoPro position their Hero 7 camera as a must-have for adventurous travellers (2019).

GoPro
ACUVUE®

I planned and produced print and digital advertorials in Time Out for Acuvue’s new range of 1-Day contact lenses (July-August 2017)

ACUVUE®
ASICS

I helped Time Out London’s creative solutions team with the content strategy and production of the digital and print content for an advertorial campaign with ASICS (2017)

ASICS
Nescafé

I produced advertorial copy for the Nescafé Azera Coffee to Go creative solutions project with Time Out London, March 2016

Nescafé
PayPal

I conceived and produced the digital advertorial content for Time Out London’s creative solution campaign with PayPal, June 2016

PayPal