I devised the theme and the content strategy for Sweaty Betty’s Seen. Celebrated. campaign to promote a new skin tones product range. (2021)
I was tasked with coming up with the concept, messaging, content and social strategy for Sweaty Betty’s first major collab with Hollywood A-Lister Halle Berry, to help the brand crack the US market (2021).
I was commissioned by Runner’s World UK to write a long-form feature about Jesse Owens – the legendary sprinter who defied Hitler’s Nazi regime at the 1936 Olympics (2021).