A content strategist. Problem solver. Award-winning writer. And everyone’s favourite cheerleader. Helping brands discover the brilliant power of storytelling.
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I devised the theme and the content strategy for Sweaty Betty’s Seen. Celebrated. campaign to promote a new skin tones product range. (2021)
I was tasked with coming up with the concept, messaging, content and social strategy for Sweaty Betty’s first major collab with Hollywood A-Lister Halle Berry, to help the brand crack the US market (2021).
I was commissioned by Runner’s World UK to write a long-form feature about Jesse Owens – the legendary sprinter who defied Hitler’s Nazi regime at the 1936 Olympics (2021).
I planned the content for the Rediscover Paradise travel hub which provided guides to hidden gems across the UK. To align with Corona’s brand values and encourage safe travel, we focused on on little-known natural beauty spots (2020).
I partnered with Guardian Labs to write a guide to my favourite running routes in London, which involved testing out the New Balance Hierro v5 trail shoe (2019).
I was responsible for the content strategy, contributor briefs, and writing content for Culture Trip’s partnership with British Airways (2019).
At Culture Trip, I was responsible for devising and producing the written content for a campaign with Singapore Airlines (2019).
Working with the Creative Video Lead and Commercial Content Director at Culture Trip, I created content to help GoPro position their Hero 7 camera as a must-have for adventurous travellers (2019).
I planned and produced print and digital advertorials in Time Out for Acuvue’s new range of 1-Day contact lenses (July-August 2017)
I helped Time Out London’s creative solutions team with the content strategy and production of the digital and print content for an advertorial campaign with ASICS (2017)
I project managed the annual refresh and production Time Out’s search optimised digital content for our 2017 London Marathon hub.
I was commissioned to create social media content to promote Opera Holland Park’s 2016 programme on my blog The Cultural Exposé and social channels (July-September 2016)
I produced advertorial copy for the Nescafé Azera Coffee to Go creative solutions project with Time Out London, March 2016
I conceived and produced the digital advertorial content for Time Out London’s creative solution campaign with PayPal, June 2016
I produced a fashion photography event for Mastercard and the V&A which involved devising a workshop, producing a social media strategy and recruiting a team of fashion photographers (October 2014).
