Matilda Egere-Cooper is an accomplished branded content specialist, project manager and award-winning journalist.
Her editorial work has appeared in global media outlets such as the BBC, The Independent, CNN, Reuters and Time Out.
She’s also successfully delivered creative content campaigns for brands such as PayPal, Nescafe, ASICS, GoPro and British Airways.
Her other skills include content strategy, social media, PR and community building.
To mark Notting Hill Carnival and honour the victims of the Grenfell Tower tragedy, I wrote a feature for Time Out London celebrating the west London community (August 2017)
I tapped into Time Out’s tastemaker community to produce this round-up of alternative Bank Holiday spots (August 2017)
I was commissioned to create social media content to promote Opera Holland Park’s 2016 programme on my blog The Cultural Exposé and social channels (July-September 2016)
I curated tips from Time Out London’s tastemaker community to produce a feature for newcomers to London (July 2017)
I wrote a cover feature for Time Out London celebrating the ten hottest classes of the year (June 2017)
I planned and produced print and digital advertorials in Time Out for Acuvue’s new range of 1-Day contact lenses (July-August 2017)
Time Out London’s creative solutions team commissioned me to devise and oversee the digital and print content for an advertorial campaign with ASICS (July 2017)
Launched a neighbourhood-focused community for Time Out London in March 2017 to provide the editorial team with local knowledge and insights
Project managed the annual refresh and production of search optimised digital content around the 2017 London Marathon
Commissioned to review restaurants for Time Out London, November 2015 to present
Joined the pop music review team (freelance) at the Evening Standard to cover various shows including Drake and Ed Sheeran (January-July 2017).
Commissioned to review a select number of hotels for Time Out London, November-December 2016
Produced advertorial copy for the Nescafé Azera Coffee to Go creative solutions project with Time Out London, March 2016
Coordinated and produced the digital advertorial content for Time Out London’s creative solution campaign with PayPal, June 2016
Launched Time Out London’s very first blog network in August 2015 to provide the editorial team with content from bloggers, writers and other experts in the capital
Launched a monthly fitness-focused round-up on the Time Out London blog, August 2015
Contributed various entertainment, foodie and lifestyle news stories to Reuters
Produced a gallery-led feature about plans for the new Two World Trade Center building in New York for CNN Style, June 29 2015
Project managed a fashion photography event for Mastercard and the V&A which involved devising a workshop, producing a social media strategy and recruiting a team of fashion photographers. October 2014
I was recruited as a blogger for The Acer U-Experience tour – an integrated experiential campaign to promote the new Acer Ultrabook (June-July 2012)
I developed a social media campaign to engage bloggers and online influencers ahead of the world premiere of the production Takeaway (11 June – 9 July 2011).
