The CURIOUS CreATIVE LEADER
Former award-winning news and lifestyle journalist with a strategist’s brain. I dig out the why, chase down the story and land the creative ideas that brands and their audiences love. Then I bring them to life, from the boardroom to the main stage.
THE STORY SO FAR…
I’ve interviewed Stevie Wonder, helped put Halle Berry in Sweaty Betty leggings, made TikToks to inspire money education and championed a gloriously messy pizza on the cover of an award-winning food magazine.
Along the way, I’ve been named Writer of the Year, won a Digiday Content Marketing Award, made Campaign’s 40 Over 40 list and created work across fashion, food and drink, sport, travel and finance. I’ve also been a juror at Cannes Lions, D&AD and Eurobest.
Today, I'm Editorial Director at Dentsu Creative UK, bringing together editorial craft, creative leadership and commercial thinking to shape ambitious ideas for brands. Learn More About Me on LinkedIn
SELECTED EXPeRIENCE
BEYOND THE BRIEFS
Speaking + PANELS
Creativity, careers, AI and running. Put me on a stage and I’ll talk about any of them. I’ve spoken at UN//SCENE Festival, Dentsu’s Seicho conference and the TCS London Marathon Running Show, and moderated panels at the UK Creative Festival.
CommunitY, LEADErSHIP + Mentoring
In 2018, I founded Fly Girl Collective, a running community for Black women and women of colour that has grown to more than 800 members, with collaborations spanning New Balance, Nike, adidas and lululemon. Alongside building the community, I co-chair Dentsu’s diversity network and coach emerging creative talent through the D&AD Shift programme.